Creating content is not easy. But, as a business, it’s important to have a steady flow of content to show up in Google search and solve problems for your readers. To save time, money, and your sanity, consider recycling content that you have already published! No, this is not cheating. You’re simply using the information you’ve already researched and distributing it into multiple media forms. Here are some ways you can effectively recycle content:
Podcasts are HUGE right now. If you produce your own podcast, this is a great place to begin recycling content. Whether your episode is 10 minutes or two hours, there is plenty of rich material in your words that can be transcribed or else you probably wouldn’t have talked about the subject. Turn this content into a blog post or write up some show notes and include it in the podcast section of your website!
2. Blog Posts
Blogging is the content mecca. There are plenty of ways you can recycle content into blog posts. For example, if you have written a book and have a particular chapter that you feel should be highlighted, write up a 500-word summary of the topic and post it to your blog! This way you can really drive home your point and people who have not read your book can benefit from the knowledge.
3. Social Media
Social media is great for short bursts of content. Recycle content by tweeting a quote from one of your past blog posts and include a link to it. You could also instagram a photo that pertains to your E-book and send your audience to the book’s sales page. There are so many ways to recycle using social media!
Writing a book may sound like a daunting task but it doesn’t have to be! If you keep your blog up to date, there is plenty of content to construct a full-length E-book. Organize your posts into chapters and begin planning out the overall outline. Don’t sit there for hours banging your head against the desk trying to come up with new content while there are thousands of words just sitting there waiting to be used again!
5. Free Printable
Webinars are a great way to get your name out there and are an absolutely gold mine for recycling content. As a free gift for signing up, create a “workbook” where your audience can follow along and take notes. This encourages them to retain the information and it takes some of the work off of you since THEY are the ones writing YOUR recycled content! You can also create free downloadables as an added bonus for anyone who signs up for your newsletter.
If you have written a blog post in the past that you wish would’ve included more information, e-mails are a great way to cover lost ground. Write an in-depth e-mail discussing your personal experience with the subject and include a link to the article. Chances are, if someone gave you their contact information, they want to know more about you so feel free to share intimate details as you see fit!
As you can see, there are plenty of ways you can recycle content to draw attention to your brand. You no longer have to struggle with questions like “What should I write about next?” There is a wealth of knowledge on your website that can be edited into a more relevant article or podcast episode for today’s audience. Times are changing so it is likely that at least one of your pieces needs to be updated anyway! So you see, recycling content is smart, not lazy.
Article by Caroline Thompson