Crowdsourcing marketing: 5 Online Tools to Get You Started

Crowdsourcing marketing is a great way to get your marketing stuff done without you lifting a finger. These 5 sites and apps are a great way to get you connected to the crowd.

Crowdsourcing marketing is on the tip of every digital marketer today. It is a fast and efficient way to get your marketing tasks delivered by a crowd of people rather than a hired professional, by taking advantage of the billions of users accessible through the internet and digital devices. Online crowdsourcing marketing platforms makes it easy for you to get the little things done, leaving you to focus on the big picture.

Ever since Wired Magazine coined the term crowdsourcing in 2006, it has quickly trickled into the marketing world. They defined it as “the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call.” Wikipedia and American Idol are just some examples of crowdsourcing that use a ‘crowd’ to do their job for them.

Funneling the idea into marketing, it has created a new avenue for marketers to outsource marketing tasks to the public and better reach potential consumers through crowdsourcing marketing. Using online tools and resources, companies are able to build and manage a crowd to perform all kinds of tasks that help market their product, service or idea.

There are many apps and websites to help you, as a marketer, leverage crowdsourcing marketing, but we’ve rounded up 5 of the best to help you get started.

1. The Crowder

The Crowder brings together the best crowdsourcing websites to help you in design, accommodation, services, funding, content and education. They review and compare leading web solutions in all major categories to help you narrow down the best that serves your needs according to price, rating, fees and basic features.

Crowdsourcing marketing for design and content is easy through their simple interface that lists and compares websites. Instead of finding and hiring somebody to create a new logo design, packaging design, or a total redesign of your website, The Crowder connects you with thousands of designers who are equipped with the resources and talent to fulfill anything you need. Similarly, it lists crowdsourcing sites that put you through to a crowd of experienced writers that can create content in any form for your brand. The Crowder also notifies you of any special offers through coupon codes or ongoing promotions.

crowdsourcing marketing2. Gigwalk

Gigwalk is popular among users for a way to make a little pocket money just by walking to the store and taking a picture of a shelf or something similar. The information users collect is asked for by businesses and digital marketers through a single or series of marketing tasks in exchange of a small amount of money. It is crowdsourcing marketing at it’s best. Using the crowd, businesses can review retail placement of their products, merchandising  behavior, usage and much more. Market research through Gigwalk is a great way for companies to collect intelligence without leaving the office.

With clients like RedBull, Pfizer, Frito-Lay and Adidas, Gigwalk has established itself as leader in crowdsourcing marketing apps as a quick and easy solution to collecting market data. The app works in 4 stages:

  1. Create: Create projects and push out to your field team or their 1.1 Million Gigwalkers
  2. Match: Match people to work based on GPS locations
  3. Execute: Execute on work, efficiently and effectively
  4. Analyze: Real time insight to make better decisions

3. Crowdsource

Crowdsource is an online platform that gives you a skilled workforce to complete your tasks depending on your needs. They serve marketers, retailers, service providers, publishers, agencies and industries.

For the digital marketer, Crowdsource helps “extend your marketing team and execute large scale content marketing and SEO projects without lifting a finger.” Online marketing projects that would take your in house team days, weeks or months is taken on by  a specialized and experienced workforce.

The key advantage to using an experienced crowd in Crowdsource is that you save on time else spent on training outsourced personnel. Once you hit the green light on a task, they’re ready to get to work. Because of the high volume of workers available, they are able to handle a large amount of work and keep projects moving quickly.

crowdsourcing marketing crowdsource

Through crowdsourcing marketing, they offer services in copywriting (professional writers in articles, blogs, recipes, buying guides & product descriptions), content moderation (protects your site’s reputation through comment moderation, image moderation, sentiment analysis & video moderation), transcription (audio & video), and data solutions (complete large-scale projects through content tagging, data categorization, data cleansing, data deduplication, data enrichment, data tagging, image tagging, search relevance & video tagging).

4. 99Designs

99Designs uses crowdsourcing marketing contests to attract design ideas from hundreds of graphic designers. If you’re looking for a new design for your logo, website, packaging, brand, book cover, business card or even T-shirt, you’ll find a large pool of designs exclusively designed for you to choose from on 99Designs.

The number of designs and expertise level of the designers you get depends on the pricing package you choose. There are four tiers that start from $299 with about 30 designs by “good designers” in the bronze package. It peaks at the $1,299 platinum package that delivers around 60 premium designs by “exceptional designers.” These charges also include the prize that goes to the designer whose design you choose at the end, as well as, fees and commissions. It’s worth pursuing considering the website has a money-back guarantee.

5. Field Agent

Similar to Gigwalk, Field Agent gathers real-world information for you by forwarding all your marketing tasks to users using their apps on android and iPhone. It helps businesses build market data by crowdsourcing marketing which they can analyze and review to make strategic decisions.

Field Agent offers a wide-range of services tailored to retailers, agencies, academics, restaurants and companies that sell consumer packaged goods and beverages. Their “agents” do a mobile audit of your goods by taking pictures and answering questions about how your product is used or placed in stores. Clients include Nestlé, Johnson & Johnson, and Tyson.


Article by Mishka Nasir Orakzai

Categories:   Marketing