Over $70 billion is spent on digital marketing in the US, taking a digital marketing training course is now more useful than ever!
A digital marketing training course is a great way to pick up one of the most important skills for online businesses and media. If you have a blog, e-commerce product, Instagram page, or a cat video that isn’t reaching your target audience, then it’s time to roll up your sleeves and apply some digital marketing magic to your content. But like all magic, you need to learn the tricks of the trade from a master first.
Luckily, many leaders in the marketing industry are willing to share their secrets and have developed well put-together digital marketing training courses. Some are free, while others come at a price. They are great not only for business owners who can’t afford to hire a digital marketer, but people who want to work as a digital marketer.
With millions of dollars spent on digital marketing, acquiring skills to promote your business are more useful and cost-efficient than ever. We’ve rounded up 5 of the best digital marketing training courses available online for the complete novice to help you.
1. The Complete Digital Marketing Training Course 2017 on Udemy
With over 50,000 students and a 4.4 star rating, The Complete Digital Marketing Training Course 2017 is one of Udemy’s bestselling courses. Udemy is one of the largest destinations for online courses, and offers a certificate upon completion of the course. The program combines 12 courses in one which covers everything you need to know about digital marketing.
Its courses include Marketing Fundamentals, Market Research, WordPress, Email Marketing, Copywriting, Search Engine Optimization (SEO),
2. Adwords Digital Marketing Training Course by Google
Knowing how to use Adwords and get the most out of it, is a given for digital marketers today. And what better place to learn about it than from the company itself! Google has a short and free guide on the best resources to guide you through how Adwords works called the Google Online Marketing Challenge. The topics included on its digital marketing training course include Introduction to Digital Marketing, Adwords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising, Analytics, Tools and Best Practices, and Google My Business.
In over 9 years, more than 100,000 people from across 100 countries have taken part in this challenge. The fun part is that Google awards prizes to the best, and offers a $250 AdWords budget for a three-week period to run an online advertising campaign.
3. Digital Marketing Nanodegree by Udacity
Udacity is one of the most popular centers for online learning on the internet, as it offers certified credentials that you can list on your CV. This year it has introduced the digital marketing Nanodegree – a 3 months course that costs $999. The course has been built in partnership with frontrunners in the marketing industry: Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp.
The Nanodegree does come at a steep price but it is worth it. You get quality lectures from industry leaders and the opportunity to interact with mentors, other students and the instructors in virtual classrooms. You also get access to forums where you can discuss problems and ideas.
Topics included in this digital marketing training course are Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.
You do have the option to take a 1-week free trial before deciding whether or not you want to enroll. Classes start on June 19th, and the last date to enroll is the day before. So if you’re interested hurry up!
4. SEO courses by Moz
Moz is a software company that specializes in making marketing products that focus on Search Engine Optimization (SEO), which is the methods used to optimize your website to draw more traffic from search engines. Considering SEO is their specialization, they know it inside out and they’re not holding back on what they know. On the Moz website, you can visit Moz Academy which offers “fresh, frequently updated content on how to do inbound marketing.” In short (and free!) video lectures you get the opportunity to learn all about SEO, link earning, social media, brand, and content marketing – all from the comfort of your home.
Moz has also designed the immensely popular SEO Training Course on Udemy, garnering over a 100,000 students. The free digital marketing training course for SEO covers SEO Strategy Development, Site Audits and Structure, Keyword Research Basics, On-Page SEO Fundamentals, Link building and Off-Page SEO, SERP Features (a.k.a. Featured Snippets), and Reporting on SEO. In 18 short lectures, the course does not feel overwhelming and is backed with the latest SEO statistics.
5. Diploma in Social Media Marketing on Alison
To master digital marketing, you need to be great at social media marketing. Businesses use social media differently than the casual user – they have a different set of tools and a much tougher audience to woo. Even if you’re active on Facebook, Twitter or Instagram, you will still need to learn how to use leverage these networks to attract traffic towards your website or social media page.
Alison is a large community that offers certified courses for free to its more than six million registered users. The center for online learning has a pretty impressive course for social media marketing. The topics it covers include the “use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to use Facebook to create a business page and get it noticed by current and potential customers.”
Article by Mishka Orakzai