Are you still undecided if you’re hiring a social media marketing agency for your business? Do you want to know the advantages and disadvantages of outsourcing this job? Are you someone who wants to find out how an agency can help your business?
A social media marketing agency can play a major role in the success of your company. They can help you communicate to your potential customers about what your business stands for, what you are selling and why they should buy your products or get your services.
If you still have not decided whether you should hire a social media agency or not, this article will help you. Here are the advantages and disadvantages of outsourcing some or all of your social media marketing campaigns to an agency.
Advantages of a Hiring a Social Media Marketing Agency
Save more money
When hiring in-house talents, you’ll be dealing with salary and overhead. A lot of money will be lost in the process. Astonishingly, you will actually save a lot of money when you outsource your marketing campaigns to an agency. Your contract can be a fixed cost.
You’ll definitely know what you’re spending after a discussion about your business needs, goals and budget.
Assigning social media marketing to inexperienced individuals or your current employees could mean trouble. Not only your potential customers will sense your incompetent marketing efforts, but your employees will actually suffer from distraction.
Outsourcing to a social media marketing agency frees up your time and your current employees’. The stress is removed from your plate. You’ll have the ability to become more focused and productive in other areas of your business.
Ninety-six percent of marketers believe the breadth of skills required to succeed in marketing has increased and 44% of them said they can’t find the right combination of people and skills in the job market, according to Forrester Research.
A social media agency has trained professionals who can support you in your marketing campaigns. You are not required to train your existing in-house talents because an agency has the depth and breadth of skills needed. That’s big savings for you!
Work with an experienced and creative team of professionals
Seventy-five percent of marketers reveal their lack of skills impacts revenues in some way. And 74% say it’s misaligning the marketing and sales teams. These are according to the study by Oracle.
Trying to find professionals with a required skill set in your in-house hire will give you a headache and sleepless nights. Hiring a social media agency can help you bridge the gap. When working with an agency, you will have an access to experts in social media marketing and a lot of creativity. These people are passionate, skilled professionals who are doing their very best to deliver quality work for your business.
Besides that, the risks are your in-house talents are often exposed to incompatible tools for social media. Surprisingly, 86% of businesses aren’t sure what social media tools are the best to use according to a report by the Social Media Examiner.
Access to Professional Social Media Tools
Social media marketing tools increase performance, productivity, and efficiency. These tools are often available for free or for a little cost but are expected to give you limited results. But when you hire a performance-driven agency, you will get access to premium technologies and analytical data reports.
With these tools, you can keep track and manage your social media channels, schedule contents to any of your company’s pages and analyze social media marketing campaigns.
Now that you learned about the advantages of hiring a social media agency, let’s look at the disadvantages of hiring one.
Disadvantages of Hiring a Social Media Marketing Agency
Cash Flow to Pay the Immediate Cost of an Agency
Although agencies vary, you need to address the initial cost for their service. In theory, the generated revenue from your sales should cover the cost of an agency in the future.
But the initial cost can become a barrier to entry for your business especially if you have a limited marketing budget. The immediate cost of an agency would have been too high for your company. This is true if you have a small company or a Startup that has yet to achieve real momentum.
You are Not Their Only Client
Social media agencies work on multiple clients simultaneously. Agencies are taking 15-20 clients according to the State of Digital. As their clientele grew, it’s going to be a challenge for you to get their time when you need them. You cannot expect them to be available everyday just for you.
If you rely completely on an agency without learning the fundamentals of managing campaigns, it can become a challenge for your business down the road.
Your Industry is Not Fully Understood
Most of the content created for campaigns is generally based on niche-specific information. It can be very challenging for an outsider to gain the trust of your audience.
Even if an agency can spend time researching and learning your industry, they have no match against your company representative. So the challenge is to transfer this information the best way to avoid being costly and time consuming.
When hiring a social media marketing agency, there are factors that you need to consider. Whatever your preference is, consider these pros and cons for your next marketing campaigns.
Have you hired a social media marketing agency? Tell us more about your experience with them!
Article by Nino Natividad