The Best Social Media Management Tools

Are you looking for ways to better manage your multiple social media campaigns?

Do you want to know how you can streamline your social media marketing tasks?

Managing your social media campaigns is overwhelming sometimes. This is especially true when you’re managing various social media accounts.

As a social media manager, your role is not limited to one. Engaging followers, creating content, sharing others’ content articles, scheduling shares, repurposing content, managing social communities…and the list goes on, forever.

How do you exactly juggle your responsibilities?

When managing social media accounts, you can be effective by using these tools for social media management. These tools can significantly improve your efficiency. And over time, you can achieve better results.

In this article, you’ll discover the best social media management tools. Most of them have similar features but they’re different in terms of usage. Choose the ones that you think can help you and give you better results.

1. Hootsuite


At least 10 million professionals worldwide are using this social media management tool.

With Hootsuite, you can keep track and manage your social media channels. You can post updates and connect with your client base. This useful tool can help you review responses on across your social networks.

Use Hootsuite to schedule your content to any of your pages or profiles. You can connect Hootsuite to your Facebook, Twitter, Instagram, LinkedIn, and Google+ accounts.

This tool is amazing because it can analyze your social media marketing campaigns. Take advantage of its many team tools to help your team craft content for your social networks.

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2. Buffer


You can use Buffer to schedule social media posts from links you share across the web. You can spread your content out throughout the day or week.

No need to worry about micro-managing your delivery times. It keeps a consistent social media schedule all week long.

Buffer looks really simple. It is easy to navigate and it can make your team work more efficient.

If you are planning to share others’ content in the future, Buffer is the way to go. Think of it as a virtual queue, which can schedule your curated content.

Buffer can give you information about your post engagement and reach. Sharing your posts on Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest becomes easier.

3. SocialPilot


You can schedule your post in advance to appear on your social networks at different times. It also lets you schedule your posts in different time zones.

SocialPilot allows you to connect your social media profiles. It includes Twitter, Facebook, Pinterest, Instagram and LinkedIn.

Create your post and post it across your social networks. You don’t need to post your update individually on all your social networks.

Highlight your brand rather than the tool you’re using when you posting on Facebook. SocialPilot allows you to do that when you configure your account. It is a smart way to let your followers know that you handcrafted your message.

If you ever run out of content to share, SocialPilot can save your day. It suggests relevant and fresh content that your audience will love to read and share.

Aside from these, you can upload hundreds of posts at once using the bulk scheduling option. You can invite many team members to collaborate at SocialPilot.

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4. MeetEdgar


Just like the other tools mentioned earlier, Edgar allows you to schedule your posts on social media. Currently, it supports Twitter, Facebook profiles and pages, and LinkedIn profiles and company pages.

Edgar allows you to recycle your posts. This allows you to reach a larger percentage of traffic from recycled content later.

You can store all your updates online in a category-based library. This library remains even after you posted you updates once.

With Edgar, you can create as many update categories as you’d like. You can customize your schedule based on when you’d like to share different types of content.

You are not limited to the number of updates you can save in your online library. You can upload and store updates as many as you want.

You can upload your updates into a queue in Edgar. Aside from that, you have a complete control on your schedule on each social network you connect.

In Conclusion

When you choose the right tool for your business, it requires a good understanding of your needs.

While most of these tools are cool, you might not need all their features to succeed. Focus on which tools that can improve what you are already doing on social media.

It will give you a better chance of using the right social media management tool for your business.

After knowing these social media management tools a bit better, which of these will you choose? Definitely, each of them has special features and advantages. But it all boils down to your personal preference.

So which is going to give your social media campaigns a success?


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Article by Nino Natividad

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Categories:   Marketing, Social Media


  • Posted: 30 de November de 2016 00:39

    Long Mark

    Hi These are some of the most effective tools to use for social media marketing. However, with the recent updates and preferences by Google, it would be interesting to see longer posts from your side.
  • Posted: 9 de March de 2017 22:02

    Isidra Bergesen

    Thank you for sharing this, really appreciate it!