Promoting your startup online is important. You already know this, your global audience awaits you. Today, traditional online user acquisition costs are soaring, with $3.00 being the new norm, the costs are outrageous for startups. So how do you beat the system? How do you get your brand out there with bigger fish eating up the best spots. Here are a few techniques for business advertising to get you started.
OFFER SOMETHING OF VALUE
People love the idea of getting something for nothing. This may not be obvious but CEOs, buyers, IT professionals – whoever your target audience may be – are people too. Depending on your kind of business, you can use white papers to promote your concept or highlight the reason they need your business.
Free trials are another great way of grabbing attention. Limited function, limited time or limited features are all valid if you provide a software service. If you don’t, perhaps a free one-on-one consultation highlighting exactly how you can help the perspective client, will be the best solution. Consultations are brilliant because it gives you the opportunity to get to know your audience needs guiding it in your direction. When in doubt: FREE grabs attention.
CONSIDER ALTERNATE TECHNIQUES FOR BUSINESS ADVERTISING
We’ve touched on the increasing costs of online advertising, but there are plenty of affordable techniques for your business to get its name, product or idea out there in the view of everyday users.
Contests are excellent ways to build up email lists, contact info or even personality profiles of your audience. A brand new Apple TV sounds like an amazing prize, but it will cost you as little as $200. Keep the hoop users have to jump through super simple (like following your twitter account and retweeting the contest) if you want to gain the largest audience.
Fiverr is also a great source for unique marketing ideas. People offer to sing your jingle, create a youtube video, or boost your website for as little as 5 bucks. Everything under the sun can be accomplished through Fiverr. With costs that low, you can afford to hire many people to do several campaigns. This way you can try everything before you commit to a most effective marketing plan.
USE PAID ADVERTISING TO A/B TEST
Speaking of trying campaigns before you commit, you can use a couple of paid advertisements to test your product.
In the past, I’ve run campaigns to test product names on Facebook. For a few hundred dollars, I was able to find the product name that acquired 4 times more clicks than other 4 options combined. This substantially helped promote our mobile app and was able to achieve 35,000 downloads a day! More than just names can be tested. Icons, art, copy – just be sure to test only one thing at a time. If you test more than one thing, it will mean you won’t have a clear answer. It might have been a name that improved the click through, or just an icon. Keep everything simple.
ESTABLISH YOURSELF AS AN EXPERT
This one costs you nothing, except for time. Establish a blog or use LinkedIn to talk about whatever you’re skill set allows you to talk about. If you’re not the greatest writer, it’s not the end of the world. Have another person, an employee or spouse to read it out loud to you so you’ll immediately hear the awkward parts. By just talking about your passions, people can discover you and what you do. They’ll get to know what you’re good at and you’ll build up a trust with your audience.
You can try using alternate social media sites to do this too. If you have a low budget try to avoid the monster sites like Facebook, which are crowded and losing their audience. There are many up and coming social media sites that are actually growing. For tips on techniques for business advertising on those sites, take a look at our Pinterest How-To Guide.
Have you found unique techniques for business advertising that work for you? Let us know in the comments!